Bolds builds interactive AR mirrors for events, retail and OOH activations — AAA-game level rendering, reacting to body, head and hands. No app. No QR code. People just walk up, and the crowd forms behind them.
Not a filter.
A machine for attention.
AAA, not Snapchat
Every AR mirror on the market runs Snapchat's renderer. Ours render at AAA game quality — cinematic lighting, particles and characters that read as a screen from a film set, not a phone filter blown up to 65 inches.
Body, head & hands
Full-body tracking means the experience is playable — games, characters that copy your moves, effects you control with a gesture. People perform for it. Crowds film the people performing.
Walk-up simple
No app installs, no QR friction, no staff explaining. A person walks into frame and it starts. Branded photo or clip lands on their phone in seconds — your activation walks out the door with them.
The reel.
in the
world.
Every reel starts empty. The first publicly announced Bolds mirror will stand here — with someone's logo on it.
Bolds is run by Max — 6+ years building AR that people actually use. His effects have passed billions of views across Snapchat and TikTok, from playful games to campaigns for global brands. One person, senior end-to-end: concept, design, engineering, and the unit standing on your floor.